Bank Link
Designed and refined the user experience for a mobile-first fintech app focused on fast, intuitive money transfers and budgeting.
Context
Users were overwhelmed by complex flows and unclear feedback during money transfers—creating hesitation and increasing drop-off.
GOAL
SOLUTION
TOOLS
My role & scope
Research & benchmarking
In an industry where speed and clarity are everything, the smallest UX decisions can have outsized effects. NovaPay needed a mobile experience that felt effortless and secure—without overloading the user.
Wireframes & design decisions
Iteration & feedback
Final design
Post-launch metrics showed the redesign had an immediate impact on both usability and user perception. By prioritizing simplicity and confidence, NovaPay became more than a tool—it became a habit.
