Projects

About

Hi, I'm Tomi, a Product Designer & Manager with 7+ years of experience, focused on creating products that solve real problems.

Projects

About

Hi, I'm Tomi, a Product Designer & Manager with 7+ years of experience, focused on creating products that solve real problems.

Bank Link

Designed and refined the user experience for a mobile-first fintech app focused on fast, intuitive money transfers and budgeting.

Tablet showing Bloomy UI

ROLE

Senior Product Designer

PROBLEM

Users were overwhelmed by complex flows and unclear feedback during money transfers—creating hesitation and increasing drop-off.

GOAL

30% reduction in transfer time

3x increase in profile completion

• Display income, expenses, and categorized transactions.

• Allow users to set savings goals and budgets.

• Sync real accounts through banking APIs.

• Reflect BancoEstado’s brand identity with a tailored design.

+18% long-term retention

ROLE

Senior Product Designer

PROBLEM

Users were overwhelmed by complex flows and unclear feedback during money transfers—creating hesitation and increasing drop-off.

GOAL

30% reduction in transfer time

3x increase in profile completion

• Display income, expenses, and categorized transactions.

• Allow users to set savings goals and budgets.

• Sync real accounts through banking APIs.

• Reflect BancoEstado’s brand identity with a tailored design.

+18% long-term retention

PROJECT TIMELINE

Designing for trust in fintech

In an industry where speed and clarity are everything, the smallest UX decisions can have outsized effects. NovaPay needed a mobile experience that felt effortless and secure—without overloading the user.

TECH STACK

Abstract dark blue and brown waves

Figma

Abstract dark blue and brown waves

Figma

Abstract dark blue and brown waves

Figma

Abstract dark blue and brown waves

Replit

Abstract dark blue and brown waves

Replit

Abstract dark blue and brown waves

Replit

Abstract dark blue and brown waves

Atlassian

Abstract dark blue and brown waves

Atlassian

Abstract dark blue and brown waves

Atlassian

Phone showing Bloomy UI
Phone showing Bloomy UI

Simplify the complex

I mapped out the existing flows and found friction in key areas: redundant screens, unclear fees, and limited visual feedback. These added unnecessary steps to what should’ve been a seamless task.

A frictionless first impression

Post-launch metrics showed the redesign had an immediate impact on both usability and user perception. By prioritizing simplicity and confidence, NovaPay became more than a tool—it became a habit.